Running a winning, highly targeted, and results-oriented digital marketing campaign is no easy feat. However, if done right, it can increase your website traffic, generate a flood of leads, and ensure conversions. When it comes to launching a successful digital marketing campaign for your small business, it takes a lot of research and in-depth knowledge of your target customers. Running a winning digital marketing campaign that attracts, convinces, and converts your audience requires a great deal of time, patience, and careful planning.
If you are looking to capture the attention of your audience but don’t know where to start, here are some tried and trusted ways to make your digital marketing campaign a huge success.
Define Your Campaign Goals
Undeniably, objectives are the most crucial part of any marketing campaign. What do you want your marketing campaign to achieve matters a lot, as it can either make or break your campaign. Goals set the direction of your entire campaign, right from creating a digital marketing strategy to reviewing and tracking campaign results.
Whether the ultimate goal of your digital marketing campaign is to drive brand awareness, attract more customers, drive more website traffic, launch a new product, generate more leads and conversions, build a massive following, establish social proof, or become a thought leader in your target market, identifying the specific goal will help you optimize your potential ROI.
Furthermore, clear goals and directions can unify your digital marketing team and ensure everyone has a shared vision and moving towards the same goal. Remember, campaign goals should be realistic, measurable, and focused.
Know Your Customers
Before running your campaign, knowing your customers is also important. If you don’t know your target audience, you are not going to create better content, and the right offers for your prospective customers.
Build a buyer persona, as it is one of the most successful steps to create a successful online marketing campaign. Clearly define their demographic, location, gender, purchasing habits, job role, interests and needs, and pain points. It will help you gain a better understanding of how you can effectively promote your offers to them. In addition, you can make your campaigns highly targeted to the specific demographic, which will eventually help you achieve better results and a higher ROI.
Create Engaging Content
When you have a better idea about your target demographics, you can create a voice and tone for your brand that resonate with them. Come up with convincing and engaging content to inform your audience what your brand is all about. Your content should highlight the unique selling propositions that set your brand apart from your competitors. You can create a landing page that specifically outlines the ways to differentiate your brand from the competition. It can effectively convert qualified traffic into leads for your sales team. You can hire a website design agency to create a visually impressive landing page for your marketing campaign.
Set Target Keywords
Believe it or not, successful digital marketing campaigns require targeted SEO strategies. If you have a clear idea about the keywords your target personas are using to find your brand online, you can come up with a list of detailed and focused keywords. In fact, expanding your keywords will help your brand find new clients and customers while increasing your website visibility. For example, if you want to find new clients for your design agency that offers corporate brochure design and other services, it is advised to optimize your website, blog content, and digital marketing campaign for target keywords to improve your search engine rankings and website traffic.
Set Your Budget
You can better create the marketing budget for your campaign when you know your targets and have an idea of the cost involved. Remember, the money you will spend on your campaign will greatly affect your overall marketing strategy. So, set the budget wisely. When it comes setting your budget for an online campaign, don’t think of it as a cost but consider it as an investment that will pay you off.
Don’t solely rely on free advertising and promotion techniques for your small business. Spend your budget on areas that you already know can work best such as SEO, SEM, mobile marketing, display advertising, email marketing, and content marketing.
Use the Right Channel for You Campaign
Figure out how and where to find your prospective buyers. Facebook, Twitter, Instagram, LinkedIn, Pinterest, there is no shortage of online channels to build your online presence. You need to choose the channel that can support your content archetypes and camping objectives. Understand the strengths and weakness of each channel and then launch your campaign.
For instance, Facebook is a perfect place to promote your new product to a broad range of consumers. Instagram is the best platform to build a massive, loyal following, Twitter can be used to showcase your brand personality and increase brand awareness, LinkedIn is a great platform to increase your brand reach while Pinterest is perfect for getting more traffic and sales. Considering all these facts, choose the channel for your online marketing campaign.
Once you have got an idea of which channel you are using for your campaign, it might be worth using social media marketing tools such as HootSuite, Buffer, TweetDeck to schedule your content and monitor your accounts.
Spread the Word and Reach Your Audience
Now it’s time to choose the communication channels are you going to use to spread the word and reach your target audience. Pay-per-click online advertising, email marketing, mobile marketing, affiliate marketing are a few effective communication channels that you can use to reach your target market.
Track the Results
However, it is the obvious step but sadly many marketers don’t bother to review and track the results when they setup their marketing campaign. You need to analyze your campaign’s performance and measure these parameters such as engagement, click-throughs from paid ads, email open rate, number of page visits and more. This will give you a clear picture that your money has been spent wisely. You can measure your ROI to make sure that you have earned back the money you have spent.
Over to You
Running the best digital marketing campaign that gets the results you want takes time, coordinated effort, and planning. Following the above-cited proven tips will help your small business get the highest possible ROI out of your digital marketing campaign.