Master the Art of Brainstorming in 7 Simple Steps

Concept companies are a new development in the 21st century. These companies specialize in branding development for products and image development for celebrities and other well-known personalities. The people who work here are known for their uncanny understanding of what the public wants. They can sell the public on a brand that they don’t even understand nor want to own. They do this by subliminally introducing brilliant ideas and concepts to people through the use of effective brainstorming techniques.

Brainstorming is the basic technique for developing a collaborative team effort in an office setting. It is a part of Decision Science, a method which helps the company manages to achieve its goals through a collaborative team effort. Using it properly allows solving any possible issue through brainstorming. Here is a rundown of 7 fun ways to brainstorm:

1. Get Out from an Endless Loop

Individual brainstorming is not a bad idea. However, brainstorming alone is not considered a very effective concept. The tendency of a solitary thinker is to hit on one interpretation and then just build the rest of the presentation around it. Try to think outside the box. After considering one design, maybe another imaginative thought or two, or three will come your way. Take notes of these and take it to the next meeting. Weird and unexpected ideas always are the best ones.

2. Use Crazy Drawing Ideas

As professionals, we are trained to be analytical in approach to all office situations. However, brainstorming isn’t one of them. Let yourself loose, be a kid again, doodle, draw and write crazy thoughts. By letting your inner child out, that fantastic visualized image just might start to take shape. Harvard Business Review studies proved that a combination of drawing and writing is a perfect method for generating creative solutions to problems.

As Nora Herting, a co-founder of ImageThink, said: “One of the benefits of drawing your ideas instead of writing them out is that it allows you to be a little sillier – you don’t have to worry about writing out completely articulate sentences.”

3.  Be the Observant

An easy way to brainstorm effectively is to immerse yourself in the situation that best represents the setting you are thinking about. If you are thinking of how to effectively sell a product, for example, a laundry detergent, then go to the laundromat and take a seat. Observe the people as they go about their tasks. What is unique about this activity? Take notes, then go home, review your notes and observations. Analyze the information. This is brainstorming at its easiest.

4. Try Creative Brainstorming

Don’t stick yourself behind a desk staring at a blank computer screen. You won’t think of anything unique that way. Do what it takes to get your inventive juices flowing. Brainstorming doesn’t need to be done in an office. Go do karaoke with friends, binge-watch a Netflix show, play some sports, soak in the tub… Ingenuity comes from the strongest inspirations.

“The creativity of a team lies in brainstorming activities for creative thinking. Each team member must be willing to put forth creative ideas that sound commonplace in a unique way. This brings a new perspective to the idea and creates a platform for further brainstorming.” – noted Brenda Sommers, an HR specialist at Skillroads.

5. Uncommon Ideas Come from Visionary Actions

Team leaders need to understand team creativity is something developed through team brainstorming activities. Even a game of “Pass the Ball” can be an innovative activity among team members. Simply shouting out the first related thought that comes to their minds as they receive the ball could produce inspired results. Just make sure someone is jotting down suggestions for consideration at the confab later on. Brainstorming games always help to diffuse an otherwise stressful situation.

6. Take Brainstorming Session Out of the Office

The office is not the only place where work is done anymore. According to the current studies, the brainstorming process appears to be highly effective in less formal settings. More work is accomplished during retreats, parties, volunteering, or simply after office get-togethers. Oftentimes, companies host advertising team vacations just so the team can be away from the stress of office work and focus solely on market niche development activities.

7. Best Idea Generating Technique

The only one most effective way of finding the best approach to market placement doesn’t exist. This is a “to each his own” scenario that allows the person to chase after avant-garde selling schemes that feel right for the product. The big idea will present itself during the strangest situations or the most mundane of tasks. The human brain is set up to analyze an unfinished task subconsciously. It is through subconscious thinking that the Eureka! The scheme comes your way.

Even though there are modern methods in effect for brainstorming fresh ideas, it doesn’t mean that traditional brainstorming meetings are no longer effective. The collective thinking was first created to develop a new advertising angle. Groupthink was the way to go when trying to sell a new product because collective experiences always resulted in an innovative selling concept.

By developing fresh interpretations, brainstorming has the ability to make an old product new again.

Just think about it, after all these decades, we all still love ourselves some Coca-Cola with our meals. Why is that? It’s a tired and old product. Yet, we still can’t get enough of it because of the way the product presentation has evolved, and we fall for it every time.

Why did we, fall for the insane clothes and actions of Lady Gaga? Her publicity team made sure that we’d be enthralled by her appearance every time. That took collaborative thinking of a different kind. Both products and image marketing sells because the clever team behind it came up with an interesting way to market the product. Selling a product relies on a tried and tested traditional formula;

In the end, brainstorming helps to improve processes involved in problem-solving, product management, and office requirements. Without active brainstorming, product sales would come to a standstill. Leading-edge products will not be sold because productive selling techniques will not be developed.