Make Your Website More Personal (6/12)

According to eMarketer, 48% marketers have stated that adding personalization to websites increases the revenue by 10%. Personalization not only boosts UX, but it also increases loyalty and referrals to your business. A few companies that have excelled in creating personal environments for users are Amazon, Google, and Netflix. Wondering how they did it? You can start off by greeting every user with their name after they log in. You can create a custom page for this procedure. Suggestions or recommendations for the type of categories will always make a user happy as they’ll have access to things related to their interests. In 2017, the average rate of users abandoning their carts was 78.65%. You can target this lot by offering exclusive discounts for checking out. Who doesn’t love an extra discount? A great way to retain your customers is by launching a loyalty program. With this program, you can give away points to a customer for making purchases and referring your business. Customers can use these points to avail discounts and hence you’ll experience a rise in sales. Personalization does take a lot of work, but the rewards are far more significant than what you’ll invest in the process.