Addie Davison
Email marketing has stood the test of time even when most other online marketing techniques from the early days have either bitten the dust or are no longer as effective as before. What sweetens the deal further is how cost effective it is compared to other digital marketing techniques. That makes email marketing ideal for businesses and companies that operate a tight ship and cannot afford to allocate resources to tasks where returns are not assured. Moreover, it can also be measured which means it can be modified to reflect recipient behavior. When done right, an email marketing campaign can be the air beneath the wings of your brand. That is why any digital marketing service provider worth its salt continues to rely on email marketing to get the message across. For users, there is no reason to conclude otherwise.
