Tahir Awan
The advent of virtual reality into the business world is rather new but it has had a huge impact on every type of business. Every field of business is more than welcoming VR technology into the corporate arena. Businesses are embracing virtual reality in a variety of forms. Technology has already shortened the distance and made the world a global village. But, VR provides a more unique outlook but providing an entirely virtual world which the user can interact with. Here we are sharing a complete guide on how differently the corporate world is embracing virtual technology and leveraging it for the good.
VR in business events:
Business events are an essential part of every type of organization. No matter big or small, business gatherings like a trade show, conference, seminar or meeting are equally beneficial for every size of business. Virtual reality is fast becoming a must-have in these business events. There are a number of ways VR can be incorporated into the event. For example, an organizer can promote its venue by offering a 3600 virtual tour. Moreover, it is the best replacement for giant LED screens and video walls. A predefined virtual reality content can be installed and presented to the users. Moreover, organizers can even share content simultaneously on thousands of VR headsets. It can also be used in the trade show, to offer customers a virtual product tour.
Buying VS renting:
The price of an average VR headset lies between $350 and $1000. And if the average numbers of attendees in your events are 50, this could heavily shake your businesses finance. Also, conducting such events is not an everyday task and mostly spanned only 3-4 hours or max, a day. Considering this fact we can easily say that renting is the best option. Moreover, VR rental services offer a number of add-on’s that are not available when you buy.
VR in training:
Employee training is a very crucial part of the company’s success. It is beneficial for an organization is a number of ways. Many small and medium level organizations train their employees according to the latest trends and techniques. It increases the productivity, employee potential and enhances the morale. Though simulated learning is not new as pilots have been training in simulations from decades, it has now become general for many organizations with the help of virtual reality.
Virtual reality provides an immersive problem-solving experience. Employees can be given a set of task to deal with. Real world scenarios can be mapped onto virtual reality to train employees. Many retail outlets train their employees for black Friday using VR.
VR for prototyping:
VR is also playing its part in the manufacturing and production world. Though the cost of implementing virtual reality into production environments is heavy, it is still making an impact. Many organizations are shifting towards prototyping their products or services on virtual reality. It can save huge amounts of money for organizations in creating prototypes for heavy products. For example, a product can be designed and tested in a virtual environment, this would save billions of dollars for a company to manufacture prototypes and then test. Also, it can be used for testing any kind of products.
VR for a product launch:
The most important metric for any products success is the user experience. Virtual reality provides a great way to enhance the user experience. Also in events like product launch where it provides valuable user feedback, it can also create a buzz among the users and compel them to have a real-world experience.
Manufacturers can showcase newly manufactured products using VR. This type of immersive experiences can highly engage the audience to interact with the original product, thus increasing the sales potential. Also, this kind of immersive experience stays in the memory of customers for a longer period of time. Hence skyrocketing the brand and product level manifold.
Virtual reality for education:
The essence of teaching is to captivate students and keep them attentive during the whole lecture. While many teachers struggle to keep their students attentive during the lecture, virtual reality makes it fairly easy. As the technology is new and provides an amazing never seen before experience, students are more likely to learn with ease. Also, because of its usability and attractive nature, it helps keeps students on the verge of their seats.
Also, it can help cognitive learning by helping students to actually dive into the virtual world of the subject. For example, instead of learning from still pictures, students can now dive into the sea of red blood cells with the help of an application that lets students swim alongside red blood cells. There are other different kinds of applications that help students in learning in a completely immersive environment.
Conclusion:
VR is fast becoming a crucial technology in the business world. Every type and size of organizations are making use of this latest technology for the good. Let us know in the comments what is your experience about the virtual reality in the business sector.
