Ifan Faris
It’s fair to say that online marketing has become the main source for promoting one’s brand and business. However, this doesn’t mean that more traditional marketing methods should be completely scrapped. In fact, depending on your sector speciality and what marketing method you use, you may find that some offline methods can actually be more effective compared to the online alternatives.
Considering this, it’s important to explore what methods can be used offline to promote your business in a cost-effective way.
Produce Branded Merchandise
There are many offerings that you can create when it comes to merchandising. Whether it’s water bottles, USB sticks, stationary or even clothing, there are a vast array of products that you can place your branding on that can also be useful for users. This means that your branding travels a long way with someone else doing the work for you!
Bear in mind that you still need to be logical with the products that you produce. Offering people who work as corporate solicitors a branded hoodie wouldn’t necessarily be useful. Offer merchandise to audiences that are likely to use it often and have it visible for others to see. So, offering branded stationary to a student would be ideal.
Offer Freebies
Who doesn’t love a good freebie? It’s an offering that everyone is bound to be interested in, which makes it the perfect marketing tool to get your name heard. If there is any possibility to offer freebies or discounts to your customers and potentially new customers, take up the opportunity for a chance of promotion.
It wouldn’t necessarily come with instant rewards, but it’s a good way to provide customers an experience of your brand which they may be interested in for the future. Think of it as a long term plan that will entice customers a months down the line.
Create a Business Card
In this digital world, the business card is still a useful marketing method that can easily help promote your business. In fact, they should be considered an important resource to help your business grow in 2019. So, regardless of if you’re a bathroom plumber or a contentious probate solicitor keep a business card handy for them valuable one on one interactions to get your business promoted.
Network
Methods to promote your brand don’t necessarily have to be tangible. Some of the best ways you can get your name out there is by networking with people in a similar field to you. A great thing about it is that it can work for any business in any sector because it gets you in front of potential clients and customers in a personal way, without having to reach out to them.
