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How to Analyse the Market Growth and Market Share of any Product or Services (Part 1) – TEST YOUR BUSINESS SKILLS – Business Quiz: No. 2

As consumers and customers; people of all ages, buy all manner of products and services from businesses, through various distribution channels and outlets, everywhere in the world, every second of the day.

My quiz below tests your knowledge of how companies analyse the market share and market growth of each of their products and services.

Do enjoy completing the quiz and share it with your friends and social networks. You may choose to leave your score, and/or comments, in the section below. Thanks. Good-luck.

Note: After completing this quiz; you may also wish to view, or do, BUSINESS QUIZ: No. 1 – Test Yourself with 12 Business Terms used in the Workplace

This quiz has been produced by me. All copyrights and rights are reserved.

  • Question of

    Which types of products and services are referred to as, ‘Shooting Stars’, in a company’s portfolio?

    • Those with low market growth and low market share
    • Those with low market growth and high market share
    • Those with high market growth and low market share
    • Those with high market growth and high market share
  • Question of

    What is the generic business term used for referring to the products and/or services of a company?

    • Items
    • Brands
    • Offerings
    • Goods
  • Question of

    Which types of products and services are referred to as, ‘Wild Cats’, in a company’s portfolio?

    • Those with low market growth and low market share
    • Those with low market growth and high market share
    • Those with high market growth and low market share
    • Those with high market growth and high market share
  • Question of

    The percentage of the total sales of a specific product within the total sales of all products in that particular market, is known as; its, what?

    • Market sales
    • Market analysis
    • Market share
    • Market growth
  • Question of

    Which types of products and services are referred to as, ‘Dogs’, in a company’s portfolio?

    • Those with low market growth and low market share
    • Those with low market growth and high market share
    • Those with high market growth and low market share
    • Those with high market growth and high market share
  • Question of

    What is the business technique that is used to analyse the market growth and market share of a company’s products and services?

    • McKinsey Consulting Group Matrix
    • Harbridge Consulting Group Matrix
    • Boston Consulting Group Matrix
    • IMG Consulting Group Matrix
  • Question of

    A company’s product or service, which is known as, ‘a Problem Child’ can also be referred to as, a what?

    • Wild Cat
    • Shooting Star
    • Cash Cow
    • Dog
  • Question of

    A company’s product and/or service, which is known as, ‘a Dead Horse’, is best referred to as, a what?

    • Wild Cat
    • Shooting Star
    • Cash Cow
    • Dog
  • Question of

    Which types of products and services are referred to as, ‘Cash Cows’, in a company’s portfolio?

    • Those with high market growth and low market share
    • Those with low market growth and low market share
    • Those with low market growth and high market share
    • Those with high market growth and high market share
  • Question of

    What is the percentage increase (or decrease) of the total sales of a firm’s product or service over a given period of time, known as?

    • Market share
    • Market sales
    • Market growth
    • Market analysis
  • Question of

    A company’s product and/or service, which is known as, ‘an Ultimate Experience’, is best referred to as, a what?

    • Cash Cow
    • Dog
    • Shooting Star
    • Wild Cat
  • Question of

    A company’s product or service, which is known as, ‘Easy Money’; or ‘Bread and Butter Money’; is best referred to as, a what?

    • Cash Cow
    • Shooting Star
    • Dog
    • Wild Cat

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Written by Daniel Obiago

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