I am checking through some notes I’ve made concerning traditional copywriting, and as in article writing, so also in copywriting, your headline determines as much as 95% of the success of the article.
This statistic takes into account what makes the title successful; whether or not a person reads it or purchases it. Article marketing success on the internet must take into consideration how the article is discovered by readers.
Myth: Most people will read your articles because they came to a website and started browsing just like they do if they were at a local book store.
Fact: Most people search the Internet using one of the major search engines. They will type in between 1 to 5 keywords that are related to the topic of the article or information they are looking for that best match the person’s interest.
Goal: Find your articles in the search engine results for the keywords and topics that are most relevant to the content of your article. Most search engines give more attention to the first 3-5 keywords and a lower priority to the rest. The first 3-5 words of your Article Title determine the success of your article in terms of how much traffic it will generate back to your page. Therefore, create keyword-rich article titles that match the most commonly searched keywords for your topic.
You can maximize your article reading strategy by understanding keyword research and creating keyword-rich, intelligent article titles. You can create big amounts of traffic to your articles and thanks to the search engines who love smart, keyword-rich titles. As a fact-finding experiment, type into Google search the 5 keywords
Before posting your article, run your headline through this analyzer for free, HERE
* This headline got a fair score of 69
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