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Sony Time

In the mid-1950s the greatest invention was the transistor radio. I was still a kid and didn’t have my rock and roll favorites yet but I did have a transistor radio to play around with and see what kind of music I preferred. The thing people liked the best was that these radios were transportable. Then along came the Sony Walkman and things got even better. This was the very first personal stereo cassette player. The Sony Walkman first made its appearance in the stores on July 1, 1979.

Sony engineers came up with this ingenious little device in four-month time and it cost them $150 to create it in 1979. At first that July only 3,000 Sony Walkman’s were sold. Then they began an innovative marketing campaign. Sony representatives would approach people on the street in Tokyo, Japan and ask them to listen to the player. After that sales took off and all available stock was sold by the end of August. Sony Walkman became a success story. This cassette player became 35 years old on July 1, 2014, and now on its 40th anniversary, there is a Walkman without the cassette player.

  • Question /

    Did you have a Sony Walkman?

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  • Question /

    Do you still have one?

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