If you are trying to persuade someone to embrace your ideas, or read what you are offering them, but they remain reluctant. The experts say, that it is not surprising!
Anytime you try to impose your will on others, you will be met with a degree of resistance. The challenge is to overcome the opposition.
You have two options. People frequently try to take additional steps to highlight the benefits of adopting their ideas or information or product, doing whatever they can to make it look more appealing. An alternative approach is to find appealing ways to reduce the reader or the audience’s resistance.
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