Search Engine Optimization (SEO) might feel like a confusing game with too many rules to rank highly for any search terms you consider important to your business. And there are tons of websites all claiming they contain the best secrets to guarantee increased traffic and search rankings. But as with most things in life, SEO is best-tackled one by one.
Page titles and descriptions appear directly in search results when someone finds your site on a search engine, giving you a great opportunity to influence searchers to visit your site. These also provide you with the ability to use search phrases you’d like to rank for. For example, let’s say you own a business in Oakridge called Rockridge Bakery that has been around since 1970.
Page title: About Rockridge Bakery: Serving Oakridge since 1970
Page description: Rockridge Bakery is a family-owned bakery that has been part of the Oakland community since 1970.
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