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A Rock Guitarist's Secret To Creating Magnetic Content

Besides my activities on Virily, I do product marketing on YouTube selling various affiliate products and have studied just about any author-marketer, and one thing those in the know say all the time, which is consistency. You’ve probably heard of the importance of *consistently* emailing your audience.

This keeps them in top of mind awareness so they’re more likely to buy your books (or anything else).

But what do you say in your headlines?

“Hi… uh… me again. Wanna buy my book?”

That one got old. Fast.

So here’s a little shortcut to create interesting content that works for both article writers and fiction and non-fiction authors.

Caveat: This is not a daily strategy. But, it’s something you can do on occasion. And if you pull it off right, it’s practically a guaranteed way to make your content far more captivating than your competitors both here on Virily and where ever else you write.

When studying music composition, a guitar player, found the ‘secret’ to making interesting music wasn’t being overly creative. In other words, he wasn’t inventing new scales or anything like that. Instead, you can just take two (or more) popular writing styles or influences and mix them together.

I was reading a book by Ray Edwards, and he mentioned an article called “The Avengers Guide to Building Superhero Teams.”

It’s the same idea. Just take two unique writing or content concepts and then mix them.

Ben Settle has an entire book series all on the persuasion secrets of villains (from movies, comics, and television). Ben could just talk about persuasion secrets. But bringing in pop culture villains makes it more interesting for the reader.

There are articles on Fifty Shades of Grey guide to ______ (romantic tips, being a better husband, etc.)

As you can see, you can take pop culture fiction and use it to teach non-fiction concepts.

Now if you’re a fiction author yourself, you can tie in lessons from characters in your own books.

If Ian Fleming were around today, he could write on The James Bond guide to _______ (style, poker playing, fitness, travel, guns, etc.)

Fiction authors can also document real-world elements that inspired their book.

For instance, while this article on ‘Harry Potter Guide To Edinburgh’ wasn’t written by J.K. Rowling, it could have been.

So, I have left you the general idea which I’m using of combining two influential or popular writing styles on the Internet and combining them in my marketing headlines.

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    • Hi, Country Mama, You’ve got it! That’s the general idea I’m trying out. There is a local radio station running a short-term auto insurance company ad that uses the top headline news of the day. This morning’s line was, “The fires are wreaking havoc to properties, in Australia, but luckily the fires we have had here in South-Africa so far, were all manageable, and when you insure your car with us today, you will not only save on your premiums, we’ll add some free life cover as our way of saying thank you. The ad stays topical because they use the regular broadcasters to do a live pitch. Thanks for reading and commenting 😉

    • Hello Sandra,I like your website and you can certainly start selling on it. The problem is if you are just starting out, you need to know how to set up a Paycart (to process credit card transactions)which is not hard but you need to do a little tech work, anyhow, if you just want to sell other people’s products like Amazon.com, Clickbank orJVZoo, you need to sign up with them for FREE you need to write an article +- 500 words about the product you want to sell and in the article, you add some “hot-links” IE. you are describing a how-to product, (EBook) and mention the “pros” about it that you like you then leave the hot-link to the product and if someone is interested in the product they will click on it and hopefully buy it. That is where you can use your own website. Being a sort of traveling site, it would be best to sell related products, guides, luggage, travel clothes, sunglasses, etc.

      If you are on a budget, you can get a done for you site free, with no hosting costs and no monthly payments at http://www.jvzoo.com I started out with them and as I say, they are 100% free and NON-TECHNICAL. They have a step-by-step guide on how to start, (I an help too) IE. choosing HOT products is a trick and there is FREE software available to help you choose. Let me know if I can help you get started, via eMail.

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