Keep It Simple (2/12)

If consumers aren’t able to find what they are looking for, you’ll eventually see a rise in your bounce rate. A lot of sites overthink and over-complicate their designs, which leads to customer confusion and avoidable frustration on their end. For example, no matter which pages a customer lands on within your site, they should always be able to navigate back home, despite if the navigation bar aesthetically pleasing to your site or not. Adding too much to your website also slows down the development phase and makes it more complicated for developers to make changes instantly. By maintaining a clean interface, you are encouraging the customer to surf your website and use all the essential tools that you provide. You should also include a search feature on the top of your web pages. This feature will speed up the buying process as customers will find what they came to buy within minutes. Your call-to-action buttons also play a significant role in guiding customers. An attractive and colorful CTA button always has more chances of being clicked on.