Sara James
To speed up your customer service experience, you have to offer faster responses to customer queries. Live chats and a support staff are a good customer support method but set the expectations up front of how long your customers should be waiting for a response. If you’re receiving a high number of support requests, it’s unrealistic to set the expectation of extremely quick or instant response times if you’re working with a small team.
Another option for enhancing the UX on your website is to utilize chatbots or AI technology. A chatbot can solve the problems of more customers than actual humans in the same span of time. Just this year, 35% customers expect to be interacting with a chatbot when talking with a company online.
People are also busier than ever, and no one wants to wait for a delayed response or a page to load, so regularly test and update your website speeds. Set aside time to make sure the servers are fast and can handle high amounts of traffic, and still easily load graphics, videos and other high definition content. Also, make sure you have a quality assurance plan for your website so that you can consistently keep track of performance.
