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What is Digital Marketing all about and how it works?

The digital platform is gaining more momentum than ever before. It has become an integral part of our lives whether we are searching for information, interacting with new people or making a buying decision. From a marketing perspective, businesses cannot deny the importance of digital marketing if they want their business to flourish and make inroads into the local market. To strategize and market impactfully the to online audience, brands have to work with an experienced digital marketing agency who understands the game and has got our back.

If you are a business owner or an entrepreneur who is new to the world of digital marketing landscape, you are bound to be intimidated by the several jargons and concepts professionals use. In this post, we would like to break it all down for you to understand the basics of digital marketing and how it can work for you. Let’s get started.

Digital marketing in a nutshell:

Digital marketing is a comprehensive means to promote your brand online and on various media platforms. It goes beyond the traditional marketing methods to reach out to specific target audience via digital channels like SMS, messaging, email marketing, social media, apps, display ads and much more. In the era of online browsing, Digital marketing services help businesses to establish a strong digital presence to connect with customers and clients.

Core elements of digital marketing:

Website marketing: What can comprehensively define your brand presence on the digital platform? It definitely is your website. When your target audience lands at your website, they get to know your offerings better and eventually convert into customers. Thus your company website is the cornerstone in digital marketing. The look and feel of the website as well as its technical elements bear an impact on the visitors. A survey conducted by Adobe says that 38% of the users exit a website due to its unpleasant aesthetics and layout. Hiring an experienced Digital marketing company can help you build a technically sound and user-friendly website.

Search engine marketing: SEO is a strong digital marketing element where businesses and brands work towards optimizing their presence on the search engines. It is vital for every business who desires to gain a strong foothold in the local digital market. A survey says more than 70% of the users base their buying decisions on Google search results. Thus designing a strong SEO strategy will help you rank higher on the SERP and drive more organic traffic towards your website.

Content marketing: This is one of the most trusted digital marketing tactics. Both businesses and marketers need to generate top quality content that promotes their brand offering and drives profitable customer action. To standout in an ocean of content on the digital platform, you have to create fresh, informative and engaging content that will not only bear an impact on the target audience but also on your SEE ranking. Brands have to strategically work with a top Digital marketing agency to generate content that stands the test of time.

PPC advertising: Pay Per Click is a widely used digital marketing tactic where the brand pays the ad publisher every time a user clicks on the ad or a fresh lead is generated. Marketers rate PPC as their top pick for paid marketing as it offers great ROI. By adopting this tactic you can push your brand to page one of Google results when a user searches for relevant information. Hire a marketing team that specialises in such internet marketing services and can boost the volume and quality of traffic that visits your website.

Email marketing: Branded emails are the best way to bring awareness to your targeted audience. Connect and communicate with them with specific email content based on your marketing campaigns. From welcome messages to newsletters to your subscribers to promotionals, recommendations, additional information or a buying guide, you can email a large variety of content to your audience. More than 80% of retail marketers agree that email is the most effective tool to stay connected with your customers.

Social media marketing: Social media has evolved from being a networking tool to strong marketing platform. Brands both big and small have their presence on at least one social channel to connect with their audience. A good Digital marketing agency can use various social channels like FacebookInstagram, Twitter, LinkedIn and so on to reach out to tens of thousands of potential customers. Paid social media campaigns are a promising and effective way to promote your products and services, especially Facebook advertising campaigns.

Marketers use a combination of these Digital marketing services to devise a customised, effective and sustainable strategy for each client. When done systematically, digital marketing can boost a brand to an extent which is not possible with conventional advertising.

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Written by Shikha kaul

Shikha kaul is a professional writer, blogger who writes for a variety of online publications. She is also an acclaimed blogger outreach expert and content marketer. She loves writing blogs and promoting websites related to SEO, education, fashion, travel, health and technology sectors.

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