SEO (search engine optimization) is an online digital platform to make your content visible, and interpretable to search engines and all the users. It is a platform to increase traffic to a website. Traffic means inviting more and more users on a website. It is a non-paid, organic search result which is based on the value of the content rather than the value of the money to attract visitors. The SEO has multiple contents on the different website with the same keyword, but displaying the relevant links and website is important. The one with strong keywords and related content can lead to the higher ranking for their website.
Does SEO also have the category?
Like everything SEO has also two version such as the black hat SEO and the white hat SEO. The white hat SEO believes in qualitative and long-term strategy while the black hat SEO believes in cheap and shady tactics which leads to short-term strategy. Do your own SEO is about starting up own SEO business. However, anyone can start SEO, either one should possess the knowledge about it or may outsource it.
How an SEO works?
The SEO Popularity has increased with time and so its complexity. The SEO works on different elements which include website designing, analyzing, content quality, reputation, online reviews, search engine marketing, etc. below are the points described-
Technical SEO– It’s about analyzing the website technical factors like code efficiency, mobile responsiveness, website speed, and SSL (secured socket layer) which means the site is secured and safe.
ON-Page SEO– This is comprised of page titles and meta description, headers, and ON page content which includes heading, titles, content organization, and internal link structure.
OFF Page SEO– This includes social media and backlinks. The more the website participate in social media, the more are the chance of getting visitors to the site. The ranking improves with the quality of backlinks. The backlinks are almost like the word of mouth referrals. The more referral a website receives Google finds it more relevant and trusted.
Organic SEO– It is a non-paid search engine and focuses on improving ranking. The SEO service techniques include ON page and OFF page optimization which further includes meta tag, page title, ON page content optimization, building backlinks and involvement of social media.
Reputation Management– A website reputation is equally important for the SEO company. The online reviews are very helpful for the number of internet users in purchasing decision. A website with more good reviews has more chances of being hired than those with poor reviews.
Search Engine Marketing– This helps to improve the overall visibility of the website. The website when attracting more and more visitors to a website the internet seems to become more familiar with the brand and their business. It also helps in increasing the brand awareness, website traffic, and conversion rate.
The SEO needs to be reviewed at regular intervals. The one who is planning to start SEO business should focus on the above key areas to rank high on the search engine. It should also possess strong keywords and quality service for their website for higher ranking.