When talking about digital marketing, it includes SEO, SMO, PPC, Facebook ads, YouTube ads, etc. but one of the most important activity is SEO in which any company can engage. It is a central function which must be performed continually on any website. Often considered as the backbone of other digital marketing activities such as social media optimization and pay per click ad campaigns. To rank on Google search engine result page (SERP) there are two ways first is PPC and second is SEO. PPC can rank on Google SERP quickly but it is expensive, a strategy best suited for those businesses that do not lead the organic search results.
The cost of PPC keeps on increasing because of increasing competition and only works when you pay to Google. If you do not want to invest money and rank in SERP for the long term, then it is advisable to go for an SEO campaign and invest your time in getting organic results. The best method to get results is to invest in both SEO and PPC as this will help you in getting high consumer activity on the internet.
When you are looking for quality SEO work, you cannot choose any freelancer out of blue. Searching for SEO experts Delhi then consider following points:
- Online Ranking: Before selecting any SEO service provider you need to know what approach they are following, is it good or not. The first step is to go online and search for the best freelancer as a company who are not able to rank their website on the first page cannot help you. Go online and do research on top 5 companies that appear in the results.
- Technique Followed: The technique totally depends upon your target market and scope of the company. It is obvious that a local service provider like auto repair will have totally different needs when compared to any e-commerce portal. You need to decide first where you want to focus on SEO and then check the companies that you have shortlisted provide this service or not. This will narrow your list further and provide you better-concentrated set.
- Service Quality: Searching for quality SEO freelancer, then check how quickly they helped their previous clients in improving their Google ranking. Remember reputation does not matter as actual work quality. To know if your marketing experts have a good handle on the SEO activities in your industry, check whether they have worked before for company like yours. If they have done, then check how was their performance but don’t take this as the definitive answer. Talk to the client to get a clear picture.
Industry Specialization: Now some SEO expert in Delhi has specialized staff for a specific industry. They might be focused on one industry than in these cases, it becomes easier to examine their quality work and, in the end, you will get to know whether you can trust them or not. The plan should sync with other digital marketing activities.