Have you ever heard the phrase “Beauty is in the eye of the beholder”? It’s not enough to be your website beautiful in your eyes as the website owner but instead it should be effective according to the users.
You own a website but not getting the expected results out of it? Why? You are not getting favorable analytics metrics, high bounce rates, little site time, and low conversions! What are the things you are lacking in your website? Why people are not taking interest in your products and services? It’s because of the dull presentation of your web- design.
The core principles which will help you in making your site aesthetically pleasing, easy to use, attractive and effective.
Your brand has a unique personality and as the website owner, it’s your responsibility how you conceive the identity of your brand to your users. Create a cohesive appearance through designs that serve to support the appeal of your brand.
Creativity and talent are the two main ingredients to make any website interesting and innovative. Make proper use of “Whitespaces”, that is negative spaces. We have observed a number of websites with empty space between graphic elements, images, and text. This makes the website look clumsy and even people consider it a distracting site which is promoting a lower quality product. To make your website more efficient, use logos that are simple, clean design and are surrounded by more whitespaces such as Apple and Google. These logos are just unforgettable.
What matters most to your potential customers? The way of presenting your website should clearly communicate the users that this is the place they were looking for! Always strike those parts of your website where your customers want to be to or what appeals them the most. The most important part of the process is images and copy. Research well about the exact expectations of your users, or questions they are asking. Once these are identified, you can continue working on the presentation that emphasizes these with color, design, and text.
Take care of every word, phrase, and headline before using in it on your website. Make it easy to understand and as much as you can, avoid less commonly used words. Unclear and difficult to find Call to action can even end up losing the customers. So to avoid any confusion, use clear and simple content along with crystal clear images. Do not let any deviation barrier your motto in reaching out your future leads.
To drive user’s attention, it’s vital to use technical issues and designs in the most effective and tricky manner. Every link that you have used though, should act fast. Also, CTA (Call to action) and every button should be positioned correctly, demanding as little effort as possible for the user to look over these things.
Do you know? Generally, people remember 80 percent of what they see and only 20 percent of what they read. Visuals speak louder than words and thus choosing the right images for your website will not only connect with your target audience but also will help in brand positioning as well. Consider a Photobank to buy the overall professional look for your website, in case you are lacking a high-quality professional photo. In addition to making communication more effective than well- written text, do not forget to make use of infographics, videos, and graphics.
You won’t believe but about 80% of the total population uses mobile to surf web. Gone are the days, when people used to sit in café for filling up important form, surfing the net or any other internet stuff. Now a day, people access to websites from several devices with several screen sizes. So, it’s important to make your website completely responsive. Responsive stands for a website to fit all the screen width sizes. You can even go for mobile- friendly website or mobile- only site (a different website optimized specifically for mobile users) to make sure you won’t end up losing any of the clients.
Ignoring a well-thought-out color palette is similar to breaking the branch on which you are sitting. The use of contemporary colors is not only important to improve the overall experience of the users but also helps in creating balance and harmony. For the text and the background, you can go for contrasting colors. It will make reading easier on the eye. For buttons and calls to actions, we would suggest you choose vibrant colors as it creates excitement in the minds of the readers. Lastly, do not saturate blank spaces with elements.
So, these were some of the core principles in order to make a good web design. There are various means through which you can take help in designing your website. For example, you can go for a reputed company, freelancers also. But we suggest you go for an experienced company instead of a startup who has worked on these kinds of projects earlier. Also, before hiring an expert, go through his/ her portfolio, experience record, testimonials etc. to make sure you are selecting a capable person for it. Still in doubt? Feel free to ask any questions, doubts in the comment section below. We will get in touch with your questions as soon as we could.