AI is overtaking the world with its amazing features; a chatbot is not an exception.chatbots-a computer-generated AI-powered program that enables conversation with customers through voice assistant and text chats.
Famous chatbots makers like Amazon, Google, and Apple have spent the last decade developing chatbot technology. In recent years, text communication has gained huge attention because it establishes prompt action that increases the response rate. Due to this, many companies have leveraged chatbots in their business communication.
A chatbot can interact just like a human being, and it’s built with a limited set of data. It is designed to interact with you on any topic, no matter what, and contains a vast collection of various issues that filters public domain and social media conversation. Google Assistant was ready to help you when you need it, but chatbots interact with you as a human does.
Strengthen Customer Relationship
Whether you are offering services or products, building strong customer relationships is the most crucial part of your business. Implementing AI-powered chatbots in the business gives you multiple benefits, and it drastically reduces customer wait time by assisting them promptly. Chatbots are designed with emotions and an effective tone so that they can give a rich user experience.
When people visit your website for the first time, install your application, or connect with you through social media, a chatbot can serve the best and start the conversation. According to Gartner, 55% of the consumers are interested in getting instant assistance from bots.
Another major advantage of leveraging chatbots on your website is bots are available 24/7 across all the platforms and can answer the number of consumers without getting frustrated.
Artificial intelligence created a buzz in a technology world, and chatbots have increased popularity in a short time. Chatbots are a new help desk for companies.
Without wasting a second, you get a reply from chatbots with advanced technology. That’s why multinational companies and even small business owners empower chatbots to their website to increase user engagement.
You get thousands of requests and questions during working hours; it is impossible to reach everyone; you can not satisfy all at the time. But with the help of automatic chatbot, you can answer all the questions in a minute.
Chatbots enhance the user experience, and you can target mass instead of individuals. If you have any offer or sale during the festive or holiday season, you can assist thousands of users in a second. Many entrepreneurs are developing swiggy like app to start food delivery business, setting up a chatbot in your app to improve customer retention ratio. It is a cost-effective way to manage tasks.
Chatbots feel like a personalized experience. The chatbot would gather information about your previous browsing history and offer the solution according to that.
You can interact with chatbots to get product information and to make a purchase. Millennials prefer chatting and texting over calls due to busy schedules. Therefore it’s essential to take advantage of this opportunity to increase your ROI.
Perks Of Chatbot
No matter whether you are running a small business or large, customer satisfaction is the key to your business success. Several companies have already implemented chatbots in their business operations, and they have reported a good amount of growth in sales and customer retention ratio.
Not only the eCommerce sector, even banking, and financial institutions are also integrating chatbots in their day-to-day transactions to speed up the process. AI-enabled chatbots are helping baking to industry to improve their customer service. Chatbots enjoy a wide range of applications like smart messaging, personalized tips and emails, and whatnot. ICICI Bank, Bank of America, and many more are taking advantage of this technology and building strong relations with their customers.
Another major perk chatbot offers speeding up the process. Making phone calls is time-consuming; emails often go fail with zero response rate, but bots are online round the clock, and this is the main reason why brands choose chatbots over humans. It was found in a recent survey that 53% of customers would always choose a chatbot over calls as it saves their time.
Future Of Chatbots
Current chatbots we are using are not the perfect future, but software development companies creating chatbots using modern technologies like AI, Machine Learning, NLP, and speech recognition.
The future chatbot will not only act as a customer agent but will perform advanced tasks that are beneficial for both users and business.
For example, you are traveling next week, and you don’t know about the food options available there so that you can ask the bot. It seems like a human, but it’s just a chatbot.CI offers the same solution with minimum input, and it provides you a set of options; you can select an option, and you will get the perfect answer.
Let’s list down some of the chatbot trends that we will lookout in the near future,
- 80% of companies leverage chatbots in their call centers.
- Customers will prefer conversational chatbots because it encourages them to purchase the product or service.
- Voice chat bots will become mainstream in the upcoming years.
- With the help of advanced chatbots, people make payments soon.
- Expect to see more chatbot applications in the market.
Summing up, advancements in Natural Language Processing and Artificial Intelligence have made chatbots, and other applications are smarter as it was never before. People are these days obsessed with this new technology and making their lives easier. Using bots, brands can study buyer’s behavior and try to offer personalized responses.
Chatbots are here to stay, and it is the future of marketing, it improves customer service and allows business owners to engage with more customers in a new and different way. Moreover, you can fulfill the customer’s requirements more efficiently than before. Hence, we can say that the future of chatbot will not be just a customer agent, but it will be necessary for brands to implement as it offers long-term benefits to the business and consumers.