Google Brings More Websites into its Mobile-First Indexing Fold

The 21st-century people may or may not be addicted to smoking or alcohol, but one addiction we all have is that of our mobile phones. We all put our mobile first on the list of things that belong to us. Comprehending this lifestyle, the rulers of digital marketing world have taken initiatives to start concentrating on the mobile ecosystem more than ever.

This development in the mobile space search and digital marketing scope is evident by Google’s moves in AMP and Mobile first indexing. AMP is an abbreviation for Accelerate Mobile Pages. The AMP is a platform that provides the power to the website to rank higher when the search on mobile. Digital Marketing services providers have realized the potential that AMP offers and are now making their websites mobile ecosystem friendly to cater to the mobile users.

There are many factors Google takes into consideration while ranking a website on being searched on Google. Another initiative by Google is the Mobile first indexing. It is deemed to change how the SEO operates now. Let us understand what mobile-first indexing is in brief.

As the name suggests, Mobile first indexing is the SEO algorithm in which the starting point of the Google to start the ranking of websites is its mobile version. When your website is responsive on mobile, works well, the chance that your SEO ranking will improve increases.

Until now, the desktop version of the website was treated as a sole and primary website. All the efforts were put to optimize and maintain the desktop version and more often than not, the mobile website was kept just for the sake of having it. With this change in the Google’s indexing methods, the digital Marketing services providers need to up their game in mobile space also.

Remember that the term Google uses is ‘mobile first’ and not ‘mobile only’ this makes it clear as if your website is not mobile friendly, your desktop website is always capable of crawling up the Google’s rankings. Google’s rankings don’t fall drastically with the absence of a mobile responsive website, but having a mobile responsive website sure has a positive impact.

If you want to be one of those who capitalized the mobile first indexing rule in its initial stage and gained an advantage over others, here are a few tips for you to make your website take benefits of the Mobile first indexing.

• Use a mobile-friendly version of the theme you have used for your website:
• If you try to build a mobile version website from scratch, there are chances that it will take you a considerable time to migrate the whole website to the mobile version. Instead always try to find the theme which is mobile responsive. It is important that you have elements which load the data faster on the mobile version and get rid of the elements which make your website ‘heavy’ to load on a smartphone.
• Content migration:
• Irrespective of where the user views your website, on the desktop or a smartphone, the look and feel of the website should be same. Make sure you display all the content you have on your desktop website on the mobile version of the website. The features, the content, and links all should be identical. The aim is not to compress or decrease the content, but only to make it mold in a way that meets the format of the device.  
• Have an optimized website: A mobile version of the website is created for the ease of the user. Make sure your pages load fast, the videos and images are not of a very high resolution so that they don’t take much time to load. Faster pages have an upper hand on the SEO.
• Verify its working in the mobile space: When your mobile version of the website is ready, go for the testing. You can monitor the crawl bot traffic, with a stable mobile version, you can track the spike in traffic from the Smartphone Googlebot.

Digital marketing services are all directed to bring traffic to the website to increase the business that a website produces. To rank higher in the Search Engine pages, it is essential to match the Google’s expectations and align your website with Google’s search methods.

To brief everything, to increase the website rankings website speed, AMP, images, content, and videos should be optimized. So get going and make sure your website is responsive to a mobile search and mobile usage.