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AD Block

There are sites so loaded with advertisements that you can’t even see what it is about.

There are pop ups obliterating the page. It is not strange to lose concentration trying to read a simple article.

Ad Blocks came in to preserve some possibility that a viewer will actually spent more than five seconds on a page.  This is because many people will, with the first pop up, close the window.

This is not ancient days when there would be an ad to the side, or top or bottom, this is today, where advertisements made up about 70% of the page.

It reminds me when I once tried to watch the ‘Late Show.’

I’d turned on the Television and there were commercial after commercial so that the show didn’t start on time but two minutes past the hour.  Then the show came on for about a minute, and broke for more commercial breaks. It came back and broke again, and I shut off the television.  I have never watched that show.

If someone with the brain of the average fruit fly would have monitored the excess of commercial breaks, I probably would have watched, but I’m not wasting my eyesight on Ads.

With the popularity of a ‘remote’ for a television the mute button is the most popular key.  As soon as the commercial is on, press mute.

Others use the commercial  break for bathroom visits, snack making and phone calls.

When the Internet first began, sure, ads here and there, especially well done ones,  properly placed would get hits.  Now the ads are of negligible quality, most people don’t even glance at them, but as long as they keep to the sides, the top and bottom, it is not a problem.

Once pop ups became the standard, meaning that this ad jumps up, covers the page and you have to wait X seconds to close it, many people respond as I do, shut the page.

Ad blockers came into their own when it was impossible to see a page without blocking the ads.

Now, the sites ‘hit back’ by posting; “Please disable your ad blocker to view the page.”

As most sites don’t have deathless prose, or are the only place one can get the information, the response to the advisory is closing the page.

I see absolutely no profit to anyone, from the site owner, to the poster of information, to the advertisers, when the viewer shuts the page within seconds of assault by  ads or such an advisory.

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What do you think?

Written by jaylar

9 Comments

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    • oh yea…. So many sites are 90% ads. There’s one I recall in which it used to tease with some important information, like “Ten Ways for Better Sleep”, and you go to the page, covered with ads, see the blurb, have to click it, go to another page, covered with Ads, find one of the ten, then to another page… more ads…

  1. Ad block was the best invention ever made in the last years. I hate waiting a page to load because there are ads and pop ups when I try to read and article on my smartphone, where I don’t have an add blocker.
    I also hate malware pop ups, especially the ones when I try to download something. Some people add them to gain money, but don’t control the quality of the advert used, risking their client to get viruses for 2 cents.

    Also, ads breaks concentration. I have some free to play apps on my smartphone and it’s annoyng skipping an add after each level.

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