As the peak season is coming around, it’s time for entrepreneurs across the world to get updated with the new digital marketing strategies. The first priority of business? SEO Optimization.
Face the fact: If Google doesn’t understand who you are, no one does. All business owners need their business to be an online authority in their field. However, the point to ensuring your business is leading the pack is to ensure Google can rapidly and perfectly communicates with your website.
That is why I have put together an ultimate SEO checklist for 2019 so that you find the way to having a fully optimized digital marketing strategy.
1. Begin Excellent Keyword Research.
If you are experienced in marketing, undoubtedly, you might have been doing this more often. However, if you are a beginner, you most likely don’t spend enough time to do keyword research. This might not appear like a major concern, but avoid making any mistake: An SEO strategy without keyword research is likely to struggle.
Why? Because there is great difference between “what I know my audience wants” and “what I think my audience needs.”
Always, you have to ensure that you are targeting the appropriate keyword. A right thumb role is to make sure that each page on your website is targeting at any rate particular keyword or topic. The SEO professional at SEO Agency India uses Google’s Free Keyword Planner tool to find out what customers in your industry care about.
2. Don’t Forget – Content is King.
A few business owners appear to believe that content is just a means to an end. However, this “content is content” approach is not just risky – it is also incorrect.
The brands which see growth for a less time by using a Google’s algorithm for a time is worthless. Why? Well, let’s overlook the point that Google will certainly right this mistake, earlier or later. The main problem here is that, ultimately, a potential customer is about to read your content. And if it’s confusion, you can make sure that they won’t be coming back very soon.
Never let your ability to create valuable and high-quality get affect by optimizing your content. Remember that Google has devised these forms of black-hat SEO strategies principally obsolete. To stay competitive in 2019, ensure that your approach towards content is evolving with the times.
3. Give Priority to long-tail keywords.
This is the simplest way, however, very important that to consider. For those of you whose SEO is lack and receiving no attention you deserve on SERPs, this is best to crack the SEO code.
If you are not acquainted, long-tail keywords are formed using three to four particular keyword phrases that your audience tends to grip on. Knowing the significance of long-tail keyword is very important to know how consumers really behave on search engines. Many people hardly type “mobile phones” into Google, nowadays. They need a “Budget mobile phones under 15000.” Understand the difference?
When you get aware how to target your audience with the help of SEO, the world opens up to you. Give high preference to long-tail keywords and you will be your way to that desirable “Page 1” ranking very soon.
4. Prioritize mobile.
You might have heard many times: “Mobile is the future.” This clearly indicates that the future is now. And if your website is not mobile friendly in 2019, you will don’t get good results.
Purchasing of mobile devices is common among the users. And when more that 50% of your audience is accessing your website through their iPhone, you had better stay sure they own an incredible user experience.
Also, the Google has stated that mobile rankings are the latest status quo. If you are not fixated on enhancing your mobile experience this year, you are in an annoying 2019. If not aware about whether you website is mobile-friendly or not, then check it with the help of mobile-friendly test tool.
When individuals think of SEO, they begin thinking about algorithms too. Major mistake. SEO is not the only about playing with Google’s algorithms. Why? Since what those algorithms are actually after is the perfect UI. Rather than asking “will the algorithms like this?” entrepreneurs must be asking themselves “will users like this?”
Create a perfect UX by doing image optimization, guaranteeing that your headings are very much structured and that your site is easy to navigate. At the point, when your site is first class, it won’t be long until Google pays heed.
6. Select who you link to carefully.
All links are not made equivalent. If you need to make sure that you end up on Google’s great side, you should make sure that each link to external sites you have is rick quality. What does an excellent link look like? Well, you can more often than not tell just by taking a gander at the site. Yet, there are a couple of quick and simple tricks that you can remember. Avoid utilizing any links that are over a year old (except if they’re from a totally enormous massive brand, like Google). Ensure the page you’re linking to is rich with links themselves, and abstain from whatever even remotely appears spam.
Listen, I know that making full proof plan for SEO from scratch can be unapproachable, even for the most experienced business owner and this is the reason they look for SEO Outsource India. However, when you start prioritizing the users and their experience on your website, everything begins working.