Madrid studio Aqso did the project should be built in the old industrial core of London. This multi-purpose facility will include Shoreditch hotel with numerous retail establishments, as well as movies which will be located underground. Floors above ground features a unique design that is actually an alternative response to the requirements of the site. Since the bicycle traffic here is very intense, the architects have designed a building that twists around its vertical axis, thanks to which, through its parcel missed pedestrians and cyclists, but also becomes very striking. Finishing facade is reduced and the material – which corresponds to the location, or former industrial area.