With the internet searching or shopping for anything has become easier, from groceries, appliances, to even home. This means that having a presence on the web for realtors is necessary. And if you are still relying on the traditional method to sell a house, then it is time to use digital marketing to reach out to customers. Digital marketing for real estate should be considered essential as most potential buyers and sellers search on Google to find an agent or look for listing. And since Google shows results based on SEO, and websites with better optimization and performance, Real estate agencies will need SEO for better business exposure. And an SEO services provider in Delhi is ideal for your real estate business that will help you get that exposure and help you stand out amongst others by improving traffic and lead generation.
Following are the way SEO agencies can help improve Real Estate website:
Conduct SEO Audit: They will run an SEO audit to optimize the site for local search. and take a look at the site structure to ensure the usage of meta descriptions, titles, tags, and URLs. Check the content of the site, keyword and link placement, structure, links, mobile optimization, and the speed of the site. This will give them an idea of what the site needs and where to work.
Optimize the site for desktop and mobile: Once all the problem areas of the website have been learned, they will address all the issues and fully optimize the site for both desktop and mobile. Mobile optimization is necessary because a lot of users do the searches form mobile, and it will make sure that potential clients can access your site conveniently on their mobile. They will create a responsive design, give importance to page speed as it is critical, get rid of ads that block the users from accessing the content and make sure that the homepage is easy to use.
List the business in Google 3 pack: Google 3 pack is an umbrella term for Google my business, Google map, and Google+, getting listed here will drastically increase the search visibility. The agencies will make sure to double-check all the required information before creating the account since it will be hard to change the information provided once the account is claimed. They will add pictures, link your website to the account, and write descriptions for the business.
Create a blog: They will also create properly optimized content for the blog, which will help the targeted audience get an understanding of your website. This will also increase your chances of ranking high on the local search result. They will focus on creating informative articles, such as about the neighborhood, schools around, entertainments, crimes, restaurants, etc. This will provide perspective and address the pros and cons of the place. Provide visual content, such as images, infographics, video tours, live-stream, virtual tours, etc. Before posting they will ensure that it is optimized for search engines.
Delhi SEO Company will ensure that your website will stand out amongst the other realtors, and increase lead and traffic by using numerous ways that can help you reach the desirable outcome.