This detailed market study covers various growth opportunities and competitive scenarios, which can assist the stakeholders in understanding market trends and prospects in the cold-pressed juice market. The market report focuses on data from a combination of primary and secondary sources and analyses the information using numerous tools. The research report also offers a detailed analysis of each segment in the cold-pressed juice market and evaluates the impact of COVID-19 outbreak on the industry.
Cold-Pressed Juice Market Competitive Rivalry
The market report includes an analysis of the competitive landscape present in the industry. It consists of an assessment of the existing and ongoing trends that players can invest in. The notable players in the cold-pressed juice market are The Juice Warrior, Suja Life LLC, Liquiteria Inc., Juice Press, Hain Celestial Group (BluePrint), Starbucks Corporation (Evolution Fresh), PepsiCo Inc., Rakyan Beverages Private Limited (RAW Pressery), Juice Generation, and Preshafood, among others.
Cold-Pressed Juice Market Drivers
The key drivers boosting the growth of the cold-pressed juice market include the accelerating growth in consumer spending on lifestyle products. The rising disposable income levels, increasing awareness among consumers, and aggressive marketing strategies launched by global organizations are further surging the growth of the market over the coming years. Additionally, with the growing health issues at the global level, it has become necessary for the consumer to focus on their diet pattern. The Cold-pressed juice offers several exceptional health benefits, including an ample amount of minerals, vitamins, and antioxidants with no artificial preservatives and has a detailed labelling which provides information regarding the ingredients used in the product. These detoxifying and beauty benefits provided by the cold-pressed juice will attract a large number of consumers to opt for cold-pressed juices.
The accelerating demand for organic cold-pressed beverages, which helps in preventing cancer and minimizing toxins from the body, will further surge the growth of the global cold-pressed juice market. Several manufacturers are emphasizing on product innovation, such as the introduction of new flavors to meet the increasing demand of customers around the world. Furthermore, the adoption of modern lifestyle, long working hours, and high disposable income of the middle-size families is promoting the consumer to shift their demand towards safer, convenient, healthy, and refreshing beverages. This significant change in the customer’s preference will propel the demand of the global cold-pressed juice market.
With the emergence of coronavirus pandemic, the consumers are now actively looking for different food and beverage options to improve their immune systems in order to fight against the virus. This factor is directly surging the sales of the cold-pressed juices at the global level. On the other edge, various factors such as high production cost and low shelf-life is likely to restrain the growth of the global cold-pressed juice market.
Cold-Pressed Juice Market Segmentation
The chapter of segmentation provides the readers with an overview of the cold-pressed juice market, such as its products, applications, and other relevant factors of the industry. Understanding the market segments helps in identifying the importance of different factors that surges market growth over the forecast period (2020-2027).
Segment by Nature:
Segment by Type:
- Citrus Fruits
- Mixed Fruits
- Tropical Fruits
- Carrot & Cucumber
- Mixed Vegetables
- Mixed Fruits & Vegetables
Segment by Distribution Channel:
- Convenience Stores
- Specialty Stores
Segment by Region:
- North America
- United States of America
- Asia Pacific
- Rest of APAC
- United Kingdom
- Rest of Europe
- South Africa
- Saudi Arabia
- Rest of the world (remaining countries of the LAMEA region)
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