This is the era of digital communication, and social media have pushed the envelope left, right, and center with its innovation and reach. Social media is indeed a great platform to interact with friends and family.
But on the business front, unless you have an international customer base like Josh Goldstein has, almost every prominent business has their social media located where they market their products (i.e. in their own backyard).
There exist solid reasons underlying the social media strategy of all those successful business ventures, and we are going to discuss five primary reasons in this article.
- Social Media engages the target audience:
With so many products being launched every day, it gets challenging to engage your target audience by conventional ways. Even when you have your product launched on your website, it gets tough to draw traffic through google.
But social media is used by all and sundry, and whatever business and product you have, you will always be able to find those who want something like your product.
Social media advertisement is an excellent booster for your products because it employs tools like Facebook ads, which is hugely customized as it identifies the demographics and behavior of a user.
- Social media builds consumer relationships:
Another essential utility of marketing your business through social media is that you can read their comments and tweets about your products. Moreover, you can interact with them and find out their pain points.
It can serve as an excellent platform for customer service where you can feed your customers with relevant information and instantly answer their questions and resolve their queries.
It does not only help you build your relationship with your customer but also gives you ideas about how to tweak your marketing strategy and products to satisfy the maximum clientele. You can also interact with prominent individuals, and if they like your product and happen to retweet it, your business will experience exponential growth.
- Social media offers a level playing field for marketing:
Social media provides the same playing field, whether you are an SME or a big brand. Though big brands have more name recognition and followers, still SME’s have something that big brands do not have, originality.
If you are a self-made person and have a unique story to tell, or have a killer business idea then you have a great chance to attract your target customers. You need to show them what sets you apart from other competitors.
- Social media marketing can take your business to heights of popularity:
Social media is the king when it comes to creating global ripples, and every other day we see some meme or a video clip going viral. Hence, it is paramount that you have an active social media team for your business, because there is every chance that some viral meme can fit your branding and you can cash on it big time.
- Social media marketing can get you more sales:
The sine qua none of the business is to get more and more profit, and you are not going to get that if your sales do not keep on going higher. And, it has been observed by various studies that social media marketing can get you more sales.
This is understandable given the interaction you can have with your customers on social media. Also, you can positively influence them at so many points along the purchase passage that there is every chance your product will be sold.
If you are doing business today or are planning to do one, do not forget about employing social media efficiently because it is the best place to market your product and where you can get the maximum sales.