This rock and roll band comes from California and was popular for folk-rock or soft rock. They had quite a few hits on the Billboard Charts and The Association was the band which started off the Monterey Pop Festival in 1967.
The two musicians who would create this rock group were Jules Alexander and Terry Kirkman. Kirkman played in other groups with Frank Zappa who later went on the form the Mothers of Invention. In 1964 the place for up and coming musical artists was The Troubadour an LA nightclub. An ad hoc group known as the Inner Tubes was formed by Kirkman, Alexander and Doug Dillard at a Monday night hootenanny at the nightclub and since it had a rotating membership other artists who came and went and would later become popular names were David Crosby and Cass Elliot among others. In 1965 The Men was formed – a 13 piece folk-rock band who for a short while was the house band at the Troubadour.
Finally, The Association was formed with original members being Jules Alexander vocals, Terry Kirkman vocals and wind, brass, percussion instruments, Brian Cole vocals, bass and woodwinds, Russ Giguere vocals, percussion and guitar, Ted Bluechel, Jr. drums, guitar, bass and vocals, and Bob Page guitar, banjo, and vocals. The newly formed group spent around five months practicing before they started to perform about the LA area.
The Association scored their first hit with “Along Comes Mary” and it shot up to number7 on the Billboard Charts. Their first album was And Then…Along Comes The Association which included their all-time popular number 1 hit as of September 1966 “Cherish”. This song has been recorded by other artists as well and remains very popular. Other hit singles followed “Windy” and “Never My Love”. “Windy” topped the Hot 100 in July of 1967.
The Association recorded the soundtrack for “Goodbye, Columbus” which was the film version of Philip Roth’s best-selling novel. In 1970 another album was recorded live at a Salt Lake City performance The Association Live. In 1975 the group was recording on RCA records and came out with “One Sunday Morning”. They continued to tour throughout the 1970s and 1980s. In September of 2003, The Association was inducted into the Vocal Group Hall of Fame and was a part of the “Happy Together 2011” tour along with other rock groups of the 1960s.
“Cherish”, “Windy”, and “Never My Love’ have each been awarded a platinum disc and have sold over a million copies.