Do you apply cologne or lotion after taking a bath? It will not only make you smell good but also feeling good because you can also smell the cologne. According to the aromatherapy proponents, smelling something nice can make you feel better. That means when you have cologne on yourself then that can make you feel better instead of wearning nothing at all.
The perfume, cologne or lotion can be used any time. Some people I know spray the cologne on his entirety to exude a better odor. In other words, the cologne will hide the body odor so there is no need to take a bath when there is not much time especially in the morning. But for me, I would rather take a bath instead of just applying the cologne.