The content on your website does more than tell people who you are. It is the beginning and end of your presence online. If that sounds like a big deal, it is! But it also means that you have all the chances in the world to create effective content and keep your audience coming back for more.
As a business owner or solopreneur, you need to be using every tool in your arsenal to make sure that your business has a stable footing on the internet. The key to your success is not only making sure that your content is effective –it’s also vital that you make sure it stays effective. You can do this through the process of content optimization. This can be tricky but by following these 3 steps, you’ll be well on your way to optimizing your current content.
1. Check the latest keyword trends.
As your industry evolves, so will the keywords that people are using to search for it. Every few months or so you should check to see what kind of searches are trending for your industry. Are there new keywords being used to search for your existing content? Or is there a new question that needs to be answered on your site? This will tell you where there are content gaps and what kind of information you need to add to your current content to be effective.
2. Review your current web content.
Check your current articles to make sure they still apply. If a certain practice or strategy has gone the way of the DoDo make sure that you remove content that reinforces that previous mindset. If you notice that you’re getting a lot of questions in a new area, think about how you can address them on your website.
3. Incorporate your solutions into your content.
Of course, you want to focus your content on answering people’s questions and ranking for keywords. But if you’re writing about a new product or service, there’s no reason you can’t retarget some of your current content that relates to that service. This will increase awareness of your new offering in an organic way that will still rank well for the original keywords.
Constantly re-optimizing your content may seem like a lot of work, and you’d be right! But that doesn’t mean it’s not a valuable use of your time. Anything that will get your website noticed online is a benefit to your company, and re-optimization is a great way to keep your web content’s eye on the prize.