Imagine if you were reading a long article of several hundred words, with no breaks in between-BORING! Adding appropriate images, opens up a whole new sensory dimension, visualization.
An added image reinforces, what you are trying to say in your script. This makes it easier and also more effective. Let’s say you are quoting some vital statistics, to bolster your argument, unless you add some simple diagrams or graphics, most of your readers, save for a few accountants, will be bored to tears and miss entirely what you so want them to see.
Add a relevant graph and it’s a whole new ball game entirely. Finally, remember, to pay as much attention to image quality as you would your script content. A streaky, blurred picture will lower the value of your scrip seriously and vice-versa A bright, bold picture as part of your catchy headline can influence a prospective reader to open up and read or pass it by. It must do so in 3 seconds, or it becomes yesterday’s news.