If you own a business right now, whether your services are B2B or B2C, you need to make sure that you have established a firm digital footprint, especially if you want to connect with the more than 4 billion people who spend time online on a daily basis. In addition to getting a website, you have to think about getting social media pages, and not just getting the pages, but engaging with the followers in a manner that boosts your audience and leverages your brand identity and love among your customers. Twitter is one of the best social media platforms for businesses. If you have been thinking about creating an account, here are some strategies that will help you thrive on Twitter.
Step one-getting your brand’s voice
Before you start tweeting, you need to sit down and think about the voice that you want to convey as a brand. The voice that you choose will determine the tone of the messages which you carry and also help you create a personal and unique rapport with the audience. The voice should reflect on the core values of the brand, and you will need a talented writer who identifies with this voice to put the messages across.
Do you ever wonder how some brands that have social media accounts get things to post round the clock? Well, one of the tools which will be of great to you is a content and editorial calendar. When you plan what you want to post ahead, you prepare it ahead and schedule it. In addition to getting the content in time, the calendar will lead to the need for a scheduling app, which will help you figure out the best times to post and to avoid missing posts.
What you can learn from Twitter chats
The great thing about twitter is that there are chat groups for about all the possible topics that you can possibly think about. When joining these chats, you have to be strategic and choose the groups that are focused on your niche. To make yourself visible, make sure you are an active participant in these chats and that you create conversations which surround your brand. Follow the new people to make sure that you keep them close long after the chats have ended because this solidifies the relationship.
Change with the times
It is great to want to plan and schedule everything ahead of time, however, there are times when situations will call for unplanned and somehow impulsive tweets. For instance, if there is an event occurring and you didn’t know about it, and you see a connection or opportunity to use it to bring some awareness about your brand, it would be better to just fly with it. However, no matter how tempting it may seem, never use a tragedy for branding mileage, it never ends well.
Variety keeps followers interested
When making your content calendar, always remember that it is the age where everyone wants to stay entertained at all times, regardless of the seriousness of the message that is being passed across. Feel free to experiment with different types of content ranging from audio to videos and much more.
While managing your own social media may make it easy for you to avoid mistakes that might put your brand on the spot in a negative way, it is better to allow the best smo company India to handle your pages and optimize them to get and retain followers. They will handle your pages with the professionalism needed to ensure that you get best returns for your social media strategy and goals.