Trying to increase the value of your dental practice is certainly easier said than done. A technique or strategy that might work for some practices may not work for yours, so it is important to experiment. Don’t be disheartened if a method doesn’t work. Learn from your mistakes and try again. You should be looking to increase the value of your practice if you plan to sell within the near future. Below are a few ways to take your office to the next level, created by DentReps.
Create a Website
Before new patients join your dental office, they will most likely look at your website to find out more information. If you don’t have a website in this day and age, the prospective patient may think you are no longer in business. Plus, if you don’t look after your website, they may think you won’t look after their teeth and take their business elsewhere. If your website is packed full of information, this reduces the need for people to call up and ask questions. It’s all very well creating a website, but you need to rank the website in Google for people to see what you have to offer aswell. Also, make sure you include an online appointment scheduler and a contact form for patients to contact the dental office.
Reviews are Key
TripAdvisor has revolutionized the travel and attraction industry where a positive or negative review can make or break a business. This is why it is key that you encourage patients to review your practice online, as new patients will look for reviews. If you offer an excellent patient experience from the moment each patient enters the practice, to the moment they leave, patients will leave satisfied and will comment on the level of service they receive. If you incentivize the reviews by maybe offering free dental products, you can quickly build a lot of reviews.
Take Care Hiring Employees
Central to the ongoing success of your practice is to hire employees at the first time of asking. If you invest a little bit of time and energy in hiring at the first time of asking, you can build a dental team that are worth their weight in gold. If you can keep these employees happy and content, everybody wins. Employees want to stay and the productivity of the dental office will increase as a result.
If you are on the lookout for new prospective employees, we’d recommend you check out – Resume & CV Search Services.