When you’re looking for a new job, you may have heard the advice a time or two to shut down your social media profiles for the time being. After all, one survey by Jobsite indicates that 71% of employers look at job applicants’ social media as part of their decision-making process. On the other hand, only 23% of job seekers believe that their social media can help or hinder their job search.
If you’re in the middle of a job search in Sioux Falls and keep coming up empty handed, the problem may be your social media. Rather than scrub your social media profiles of anything personal, or adjusting your privacy settings, take to heart the following tips for a social media game that can help you land the perfect role.
Increase Network Opportunities
One of the best reasons to have social media accounts at all is to allow you to engage with people in your chosen career field. Following and engaging with influencers in your industry can help you out a lot when it comes to landing on the next step in your career. As a designer, having a robust Pinterest profile may be of use to you, while IT and engineering professionals may get more out of a solid GitHub account.
Feature Your Personality
Above all else, your social media profiles should reflect your personality. There’s nothing wrong with sharing information about causes that you care about. Now more than ever, having employees who are a good culture fit for the company is imperative, and showcasing your personality online is a great way to demonstrate who you are and what’s important to you.
Present as a Thought Leader
What you share on social media can help you significantly in your job search, especially if you’re seen as a thought leader in your industry. If you’re commenting on relevant articles and shared links from your network, you may be seen as more of an expert in your field.
Searching for the right career can be frustrating. There are lots of frustrating things about life. Even still, it’s important to keep your social media profiles positive. Potential employers may spot your profile and be concerned that you may be a difficult employee if they see negative posts and comments on your social media profiles. With some strategic planning, you can actually use your social media accounts to leverage you to a better position during your job search in Sioux Falls.