No matter how beautiful your site is, if the content is poorly written, your visitors won’t stick around. Your page has to convey how well you can solve their needs, how you’re going to do it, and how much they should pay. It can make or break your customers’ expectations. Here are some tips to help you craft successful text, as recommended by an ecommerce SEO expert.
Make It Scannable
Readers don’t really read word for word. They only scan for certain website keywords that relate to what they’re looking for. Don’t stuff these terms into your text; you don’t want to end up sounding robotic. Instead, here are some techniques to draw their eye down the page:
Use headings and subheadings
Add relevant videos, images, and captions
Format text with color, bold, italic, or underline
Make numbered or bulleted lists
Write short paragraphs
Simplify the Navigation Menu
Make finding information more convenient by using standard terms to organize the sections. Linking pages with one another and using descriptive, concise, and ordered labels also help. Here are some examples you might expect to see from any ecommerce SEO agency:
About | Products | Where To Find
Home | Headwear | Shirts | Gear | Custom
Shop By Room | Shop By Product | Shop By Brand | Modern Classics | In Stock | Sale
Provide a Clean Homepage Layout
This is where you can create a good first impression on your audience, so make it simple and clean. It may not be where they start, but it’s where they go when they’re finding their way around your site.
To come up with good content for this section, think like your reader. What are you looking for? How’s this going to be worth your time? Use the answers as your basis for creating appealing text.
Keep Content Concise
Since you’re trying to win your audience’s attention, stiff, corporate-speak won’t do. Instead, a concise, friendly, informal tone will keep them hooked. Write as if you’re speaking directly to your audience, and remember that simple words are more readable than complex ones. For example:
Help vs. assist/facilitate
Show vs. indicate
Best vs. superior
Keep the tone active. The active voice makes your writing more alive, stronger, and direct. You fall into the passive voice trap when you say “the town was attacked by a dragon” instead of “the dragon attacked the town.” The first sentence dampens the thrill from your story, even though it contains a dragon. The second sentence is concise, and it enhances the narrative.
Finally, if you want to start improving your page content, look for relevant website keywords, and apply them as you follow the rest of the steps above. For professional help, hire an ecommerce SEO expert.