Establishing a clear Search Engine Optimization (SEO) strategy can be an overwhelming endeavor for many beginners, but the good news is that starting with a few of the most important components of SEO in 2019 is a great way to kickstart the process. Speaking with a firm that provides SEO services in San Francisco can help you determine what techniques to prioritize when it comes to developing a high-quality SEO strategy that’s ideal for your business needs. But in the meantime, looking at the following key aspects of SEO can give you a better understanding of what areas you should focus on optimizing first.
Optimize Your Website for Mobile Users
As the number of people who use their phone to search for products and services continuously rises, optimizing your website for mobile has never been more important. In addition to improving the site’s loading time, mobile optimization requires considering how a user’s searching habits change when they are using their phones in comparison to using a desktop. Since many people use their phone to search while on the go or in a rush, you’ll want to ensure your website can provide answers quickly and clearly in order to meet user needs.
Focus On Search Intent
When it comes to driving traffic to your website, focussing solely on including relevant keywords in your website’s content is simply not as effective as making an effort to understand your audience’s search intent. Identifying the purpose of each search will allow you to grasp a better understanding of how your audience uses search engines. In turn, you’ll be able to optimize your website in accordance to their needs.
Examine Your Current Traffic traffic
If you don’t know where to begin, examining your existing search traffic can give you some idea of what you should prioritize. Determine what pages are performing the best and identify any keywords that are drawing traffic to your website. Look closely at your most popular posts and think about what made them stand out to your audience. Consider factors like content quality, word count, page length, and article topics. This may help you figure out what appeals to your target audience so you can create more relevant content going forward.
While professional SEO services in San Francisco can help you strategize based on your company’s unique marketing needs, referring to these universal SEO tips is a great place to start optimizing your website.