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I will say that I have heard of the furniture store IKEA who has store in America as well in other nations.
What I did not know is that an IKEA furniture store in Catania Italy has an owner who cares for dogs who are homeless in the city with no place to go during the winter months.
Whether IKEA is doing this as an act of compassion or to increase sales through the kind word of mouth via social media does not matter in this case.
The IKEA employees bring in the stray dogs by cleaning them, feed the dogs and give a nice warm bed to take their naps.
Due to the power of social media, the furniture store in Catania has gained a lot of new customers as well the good news that some of the dogs have been adopted by the employees if the store.
I am not sure if there is any other business that follows the practice of the IKEA store in Catania of allowing dogs inside their store to avoid freezing to death in the harsh winter around the world.
It would be a great idea for other stores around the world to follow the example of the Italian IKEA store. It would boost their sales higher than a kite.